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Tag Archives: Weekend

Edinburgh Apple Store Grand Opening

I know I’m really late in posting about the Grand Opening of the Apple Store, Princes Street, Edinburgh but as I was lucky enough to be there and take some photos, I thought it’s about time I wrote something about it.

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I arrived about an hour before the opening time, but despite this, the queue was not as long as I had anticipated.

The queue was separated between people wanting to purchase the new iPhone 6 (or 6 Plus) [shortish queue] and those wanting to see the shiny new store, who formed a long, winding queue which snaked in front of the building next door with a small brea , for the lane that runs down the side of the store, to allow traffic to pass.

The queue was well mannered as usual and despite the cold Scottish wind (luckily the rain had stopped by this time), the queue was well mannered and cheery. After speaking to a few people in the queue and overhearing some conversations, it appeared to me that the latter half of the queue had never attended an Apple Store opening before and most were a bit bemused by the situation, but realised that it was all part of the experience.

As with the other Grand Openings, which I’ve had the opportunity to attend, Starbucks staff were on hand with a smile on their faces and a small warming hot chocolate or coffee to keep everyone’s spirits up.

Just before opening the sound of bagpipes filled the air and the Apple Store staff came out to welcome everyone with a quick procession around the queue, clapping and cheering everyone who had been waiting for so long.

The security staff. who were managing the queue, were friendly and well mannered despite spending hours on site after setting up the barriers in the rain earlier in the morning. Their simple pass system for ensuring that no one was able to ‘skip’ the queue, as the queue passed over the lane beside the store, worked really well and appeared to also being utilised for those waiting in line for iPhones at the same point in their queue.

Once beside the store, the sheer vastness and open clean design of the store was evident, even with the crowds of fans and staff who had already filled the ground floor of the store.

A short wait later and I was finally passing through the glass doors and getting the customary high fives from the corridor of staff that welcome you into every Grand Opening as you grab the opening day t-shirt (I’m still surprised that some of the fans in the queue didn’t know about what would happen and that the t-shirts are only available in one size, to the first 1000 to enter the store).

Once in the store I had a quick look round and realised that the ground floor was a bit too crowded for me. After bumping into a regular face at these events and a short chat, I was soon heading to the side of the store and up the beautiful staircase (no glass this time) to the bright, clean and airy upstairs, which I believe is the Genius’ area (although there didn’t appear to be a Genius Bar )

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Upstairs was a lot quieter and had space for the children’s area, Genius area, Training area, loads of accessories and all the stuff you find at the back of the ‘mall’ Apple Stores (or Upstairs in Glasgow’s Buchanan St Apple Store).

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The look of the store really caught my eye, from the aluminium air conditioning ducts, floating from the ceiling, to the amazing staircase (which I kept taking pictures of – a bad habit of mine [see my Flickr account] ) and the sense of light and space, which was ever present, even on what could be the busiest day of the store.

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Looking out the first floor window, I could see the Apple flag curled round the flag pole and even an hour after the store opened (yes it took me that long to get in and have a look round – Something my long suffering better half was a bit unhappy about as she sat patiently in McDonald’s up the road) the queue was as long, if not longer, than it had been when I had joined it initially.

Unlike other Grand Openings, it stuck
me how busy the store was. There
were Genius Appointments happening within an hour of the store opening (if not before) and there was a clear demand for the new iPhone 6 / 6 Plus, which is something I’ve not really noticed before, at least not on the same scale.

Hopefully my photos will do the store justice, but I would recommend a visit if you’re in Edinburgh.

I’ll certainly be back in the Edinburgh Apple Store when I’m next in the capital and maybe next time I’ll get a better feel for what the store is really like, without all the clamour of the Grand Opening.

If you want to find out more about the history of the Edinburgh Apple Store, I would suggest checking out Gary Allen’s blog “IFOAppleStore” (IFO=In Front Of) which details the rumours about the Edinburgh Apple Store over the past decade as well as interesting details on many of the Apple Stores throughout the world and other info on that Apple fans may find as interesting as I do.

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