I, like most people in Scotland ( and probably most of the western world), like to have the occasional takeaway. In the Monklands area, there is a wide range of places to pick up something to eat when you just don’t have the time cooking or just fancy something different.
So, with such a wide choice, why is it that all the Pizza places ( I’m thinking Domino’s, Pizza Hut, Dimaggio’s and even the local chip shops) always have the same standard offerings?
Surely, with all the competition, these companies would try to draw in customers with something a bit more enticing? I did notice that Pizza Hut had some “gourmet” pizza choices, with rocket and balsamic glaze, but these were only for eat-in customers. The latest ideas appear to be to have cheese burgers built into the crust (not entirely enticing for vegetarians, such as myself) and to make things more bizarre they also started selling “chips” (because there aren’t enough places selling them?! Burger King, McDonald’s, any chip shop or pretty much every other take away !?!)
Even the local restaurants such as Dimaggio’s, who used to produce some interesting variations (such as the four cheese and tomato, which used to have chunks of cheese and tasty big slices of tomato ), now look very similar to every other Pizza place. There doesn’t look like four cheeses, and any chunks are tiny with only the odd pizza having any tomato slices on it at all.
The one restaurant that has always shone above the rest, Guidi’s has also fallen by the wayside as the quality dropped as the business grew. I’d still put them ahead of the competition for style but their quality lets them down and sometimes I feel that their menu doesn’t cater for vegetarians as much as they could.
So we are left with the standard boring pizza toppings, paying for the same bland flavours and choices, when there are so many great exciting possible topping combinations. Why?
Is there room for someone to take up the challenge of creating something different, exciting and tasty? or will the major chains eventually wake up to the opportunities that they have in the palm of their hands?